Three new videos to entertain, inspire, help you recruit

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Authentic, gritty, visceral. That’s how I describe three new videos released today by the Boy Scouts of America.

They’re yours to view, download for offline viewing, share and use as you see fit. Each gives a compelling picture of what effect Cub Scouting and Boy Scouting can have on local communities like yours.

There’s the story of a mom in East Los Angeles who started a Cub Scout pack and saw it bring families together in her community. Or the heroic tale of a Boy Scout in New York who jumped into action during Hurricane Sandy. And there’s a nice piece released in conjunction with the new online Cub Scout idea repository called Cub Hub that shares the flavor of life in a den and pack.

Each video lasts less than two minutes. That’s a good reminder to units creating videos that attention spans won’t hold for very long — and that two minutes is often all you need to deliver a powerful message.

Watch the videos after the jump.

Cub Hub

New York Boy Scout

Los Angeles Cub Scout Mom

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